Mid Town Realtor’s
Commitment to the Seller
1. Accurate Evaluation
The correct selling price of your home is the highest price that the
market will bear. To assist you in setting the correct asking price,
we provide you with a comprehensive market analysis of comparable properties
sold and offered for sale in your neighborhood.
2. Prepare a good faith estimate
We will prepare a good faith estimate of anticipated expenses reflecting
the estimated net cash you could receive based on your requested price.
3. Professional advice
We will advise you of any necessary repairs and how you may best prepare
your home for showing. You will be kept up to date on the state of the
market, the sale of similar properties and any other factors that may
affect the progress of the sale.
4. Promotion of your home to other realtors
The major selling points of your home will be distributed to other
real estate firms throughout the community.
5. Photos
Photos will be taken of your house for marketing and promotional use.
6. Signage
The Mid Town Realtors yard sign advertises your property 24 hours a
day.
7. Internet access
A photo and description of your house is sent to MLS (Multiple Listing
Service) and Realtor.com for internet access across the US and locally.
Featured homes are also pictured on this
website.
8. Notify purchasers
We will use our advanced computer system to identify people who have
been looking for homes in your neighborhood. They will be contacted
and given the details of your property.
9. Advertising
We will advertise your home in appropriate publications and communicate
our results to you.
10. Regular reports
Your Mid Town agent will contact your regularly to report on the selling
progress of your home.
11. Pre-approved mortgages and financing guidance
We recommend pre-approved mortgages that encourage buyers by letting
them know the mortgage potential in advance. Your Mid Town Realtor representative
will provide professional financing guidance to both the buyer and the
seller. A preliminary qualification of prospective buyers before showing
your house and endeavor to have cooperating brokers and agents do the
same. A Mid Town Realtor helps assist in arranging affordable financing
for you and the buyer of your home.







































Mid Town Realtor’s
Marketing Action Plan
Action Plan for Initial Listing
• Perform needs analysis and present best alternatives
• Counsel owner to establish a competitive price
• Complete the listing paperwork
• Collect supporting items including keys, surveys, mortgage
information, etc.
• Help owner decide on location for yard sign, if permitted
• Establish the owner’s preference for the frequency of
follow-up reports
• Leave business cards with renter to give to buying prospects
Immediate Action Plan
• Turn in listing package
• Begin verification of listing information
• Submit listing to Greater Dallas Multiple Listing Service(s)
• Submit listing to Realtor.com network
• Schedule property for office tour
• Copy listing for office associates and affiliate offices
• Mail and call surrounding homeowners to announce the new listing
• Order yard sign
• Compose classified ads
Action Plan within 3 days of listing property
• Install “For Sale” sign
• Create property feature sheets and/or property brochures
• calculate Sale-Ability Rating
Action Plan for first week of listing
• Tour home & collect evaluations
• Create associate alliances with others who have listings in
the immediate area
• Review listing printouts to confirm information is correct
• Review marketing activity with the owner
• Submit ad to newspaper
• Send copy of ads to owner
• Send feature sheets to past prospects & follow with a
call
• Review marketing activity with the owner
• Suggest at least 2 ways to improve the competitive market
position